— Blog by Laura Reed
The TW office space downtown quickly began to fill with faces both new and familiar. The socializing began early and seats filled quickly. The speakers and TW executive director Molly Cain took the stage and it was suddenly silent. The spotlighted speakers included founder and CEO TK Stohlman, three time Dallas Cowboy Super Bowl Champion (and VP of Partnerships) Darren Woodson, and advisor and investor Gil Marmol. They were joined with Rachel and Mike, two other important members of the team, to explain the road to their success.
Molly began by asking TK about his humble beginnings and the conversation slowly transitioned into an in depth analysis of the importance of passion for what you do. TK was a member of the Tech Wildcatters 2012 class, and admitted he did not have the concept for FanPrint finalized at the end of the process, but that did not hinder his efforts. FanPrint is an e-commerce platform for passionate sports fans, but selling officially licensed products did not come without its trials.
TK owned the room when he spoke. His passion and energy was contagious. When asked about how to deal with his biggest company let downs, TK responded,
“It’s about relentless perseverance, no matter what happens. We will fight and get the deal no matter what.”
Darren Woodson recognized the intense drive that TK had when they met. Darren was quick to praise TK and the FanPrint team for their hunger for success. Darren said that when he heard about the idea and talked to TK, he instantly knew he was going to be an investor. When Darren spoke, he related his experience with FanPrint to his experience in the NFL. He stressed the significance of perseverance, teamwork, passion, and hard work, and no, he wasn’t talking about football. He recognized the drive that TK had and knew he wouldn’t stop when trials came his way. He said,
“It’s not always the most talented team that wins, but the team that works the hardest is always the best.”
Molly sat next to and (reluctantly and jokingly) shared her microphone with FanPrint investor Gil Marmol. They laughed throughout the series about this, and Gil’s humor shone through his many stories. Gil had wisdom and advice for TK about financials throughout FanPrint’s beginnings. He spoke of TK’s entrepreneurial expertise by saying,
“In the investment community, people have energy, high energy, and then there’s TK.”
(Cue the laughter) Gil also had praise for VP of Licensing, Rachel Duitch. Gil claimed that when Rachel shoots, she doesn’t miss. He talked of how she had gone on all of the ‘non glamorous’ trips to gain licensing deals. Rachel then told a story about how FanPrint landed one of their biggest licenses, the CLC, by using the ‘whatever it takes’ attitude that is their core culture.
The story began with a big ‘No’ from the CLC on recommending FanPrint to colleges, but TK doesn’t take no for an answer. FanPrint’s competitor was the only company being showcased at an upcoming expo in Miami with all of the CLC officials in one place. TK and his FanPrint team just happened to plan a trip to Miami on the same day of this event. When CLC officials got a whiff of what was happening, they agreed to recommend FanPrint as long as they didn’t show up in Miami that weekend. Long story short, the go get ‘em tactic worked and their perseverance, per usual, paid off.
Don’t tell TK that anything is impossible. His words of wisdom throughout the night were all substantial pieces of advice for anyone who wants to be successful. FanPrint didn’t always have big name athlete Darren Woodson to spark networking wildfire. He stressed that if you can make your business model work with smaller names, then you can do so much more when you secure the big ones. He said,
“At the beginning, people don’t have confidence in you. You have to build it up… As a founder, it’s not about the glory, it’s about doing whatever it takes for the team to succeed.”
The ‘Whatever It Takes’ mentality was a theme throughout the night. It was obvious that the determination of the team was what drove the company to its huge accomplishments.
The audience was eager to ask questions near the end. The common thread in the Q&A was simply, “How did this happen?” This was when TK said what every investor is terrified to hear,
“Burn your boats. We’re gonna be a success and there’s no turning back.”
TK sends out an investor update email every Friday for the past three years to keep in touch with those who helped him rise to success. The relentless attitude of TK and his team was apparent throughout the speaker series. The team stressed that you have to hire passionate people, and you can’t teach passion. The wrong people can kill a culture, and the culture at FanPrint is one to be envied.
As the speaker series drew to an end, the mingling had just begun, as is so with the startup community. Many audience members eagerly walked up to introduce themselves to the speakers before they could even step off of the stage. An energy filled room of entrepreneurs talked with one another and networking ensued. Don’t miss Tech Wildcatters next big event next Thursday, August 20, Demo Day.